Hi I'm John Boitnott. Here I discuss how old media is coping with the Web. Currently, I am the Vice President of Business Development at Hasai. I build buzz for sites and advise folks who make their living on the web how to make their work more likely to be shared online. I have worked for Soshable, Venturebeat, Village Voice Media and NBC. Before that I held several positions at various TV newsrooms in the state of California, from 1994 to 2009.